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Pink Rickshaws

Culture/Tech

Can Uber and Careem help women in Pakistan?

U.S. based ride-sharing company Uber launched in Pakistan last month. It’s goal: To bridge the gap between the undersupply of good public transport options in the country with its ever-growing smartphone users. Pakistani consumers have disposable cash, smartphones and access to the web – perfect candidates for ride-sharing, right? Wrong. Pakistan’s market is different and… Keep Reading

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